Web3 Segment: Empowering Partners to Engage Their Audience with Messaging
In the web3 environment, engaging with users through targeted messages and maintaining strong relationships is challenging for partners. The lack of a seamless and direct communication channel between apps and domain owners hinders effective user engagement and personalised interactions. Additionally, the absence of an always-opt-in channel for users to receive relevant messages from web3 applications further limits communication opportunities.
The problem we wanted to solve
We were addressing the web3 ecosystem's pressing need for improved user engagement and streamlined communication between partners and domain owners. Our solution aims to provide;
Partners with a direct messaging channel to interact with users, enabling them to build stronger relationships and deliver personalised content.
For users, we offer an always-opt-in channel to receive messages relevant to their interests, enhancing their web3 experience and connection with applications.
By providing this innovative solution, we aim to foster better engagement, empower domain owners, and facilitate meaningful interactions within the web3 community.
Our solution
Partners engage effortlessly: They subscribe to Web3 segment, access messaging, compose messages, filter recipients, and communicate effectively thereby enhancing audience interaction.
To continue delivering exceptional value, we introduce Premium Analytics as an exclusive messaging filter upgrade. Partners can now pinpoint targets based on user parameters like badges, social media preferences, and more for amplified engagement.
Instant message delivery
On the other hand we have a well built system to allow customers to receive these notifications from partners through our P2P Messaging feature. Users who opt-in to receive notifications can go to their app inbox tab to view these notifications.
Marketing
A product is only good when it is made used by the partners and we need a way to market what we are offering with Web3 Segment. I contributed towards this process by designing a dedicated landing page for Web3 segment. Due to my involvement with the entire process I was able to build a draft content for the landing page and collaborated with the rest of my team to finalize the landing page. it was later launched and marketed to folks on online.
Impacts on our partners
Our solution presents partners with a transformative opportunity to forge stronger connections within the web3 community. By offering a direct messaging channel for engaging with users and delivering personalized content, partners can foster deeper relationships and enhance their brand's resonance. Moreover, our streamlined communication approach facilitates efficient interactions with domain owners, driving collaboration and shared success. Through these advancements, partners stand to gain increased user engagement, strengthened brand loyalty, and a more effective means to convey their offerings to a receptive audience.
