Analytics: Improving the accuracy of decision making by partners for their Decentralised Apps
Unstoppable domains helped their partners through their dashboard portal to build decentralized Applications. Every application needed a way to make decisions based on data. This was the goal we had for building the dashboard analytics, to further aid partners with tools to make better decision
Problem we had
Despite the fact that Partners having access to a user list table in the previous version of Analytics, they were unable to extract meaningful insights about their users. This limitation hindered their ability to make strategic decisions such as targeting specific user groups for broadcast messages or identifying users eligible for reward programs based on their activities.
Solving the problem
After carefully reviewing insights from Business Development leaders regarding partner needs, I collaborated with my Product Manager to brainstorm potential solutions. Subsequently, I engaged in discussions with the lead engineer to identify the most suitable analytics library for our needs, aiming to expedite the development process.
Keeping this in mind, I crafted a solution that addressed the identified limitations in the analytics tool. This solution was then presented to the entire team and stakeholders, and after necessary discussions, the proposed design received unanimous approval.
Result
The entire process required a lot of feedback from the team with repeated iterations to get to this final result
Empty analytics state
Selling opportunities for Premium analytics
Aside from the basic analytics we provided we also wanted to find a way to sell to partners a more premium version of analytics which they can use to get social reach insights, email, and connect more with users via Web3 segment messaging.
Evaluation
Even though the design obtained the nod from all participants, we were unable to bring them to life due to a shift in engineers’ priorities. We were only able to dedicate a single engineer for a limited duration, resulting in just the essential feature being implemented in the quickest manner possible. This approached forged a product that fell short of the anticipated and endorsed solutions derived from my designs. We were compelled to resort to a nearly finalized version that was quicker to dispatch
